The ideal Senior Product Marketing Manager will be a creative marketer with strong analytical and project management skills who has proven success in product marketing. This senior manager should be experienced in gaining a deep understanding of and driving customer engagement with the product, by collecting customer information (surveys, interviews, etc.) and analyzing product usage data.
Refine Yodle’s approach to its existing markets: recommend go-to-market strategy
Identify and evaluate new markets for the company’s existing products
Research, develop insights, project plan, and coordinate requirements for new and existing markets; identifying new features or products required to effectively penetrate these markets
Build alignment with internal cross-functional business partners
Align sales efforts to the most profitable opportunities
Coordinate with external and internal Subject Matter Experts to ensure understanding of new and existing markets
Manage customer and competitive intelligence gathering plans
Team with product managers to flesh out product roadmaps and develop optimal positioning for features and packages
Highly quantitative and experienced with capturing and analyzing customer insights: interviews, surveys, focus groups, product usage observation
Experienced in evaluating and implements pricing strategies and models based upon current business and competitive market dynamics.
Creative thinker with the ability to come up with “out of the box” marketing ideas
Entrepreneurial, take-charge attitude
Leader with the ability to work well within and across departments
Ability to manage multiple projects at once and manage changing priorities.
Extremely adept interpersonal and verbal communication skills
Strong organizational and project management skills
Ability to constantly re-assess priorities due to market shifts and insights
Proficiency with Microsoft Office (particularly Excel)
4+ years experience