Mobile App E-Commerce Strategist - Associate Director

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Mobile App E-Commerce Strategist - Associate Director
Piscataway, NJ


Responsible for leading the mobile app strategy including sales performance, app engagement, cost reduction and operational execution. Should be a results driven leader accountable for sales, service and conversion rate with extensive experience in driving engagement. Will have responsibility for delivering bottom line results and a best-in-class customer experience.


• Lead team to deliver transformational sales and service results through the mobile app platform
• Develop and execute an industry leading strategy for driving mobile engagement
• Develop strategy and infrastructure to deliver highly personalized feed
• Be an App evangelist within the company
• Develop talent management programs to ensure the digital team becomes leaders in the mobile e-commerce industry
• Stay up-to-date on emerging mobile trends/new technologies to create the best customer experience
• Develop forecasts and meet sales targets
• Partner with key stakeholders (IT, POS, Supply Chain, Care, Retail, etc.) to drive channel engagement
• Develop multi-year roadmap to implement a best-in-class digital commerce app with an understanding of directional platforms (i.e., ATG/Endeca/Adobe)


• Bachelor’s Degree Required
• 10+ years of experience in Digital Marketing, Strategy or eCommerce
• 7+ years of mobile app experience
• 7+ years of experience App growth/engagement
• 5+ years of management experience; proven experience leading a team in high pressure environments
• Ability to work under pressure and manage multiple projects with strong attention to detail
• Ability to flex with changing business needs
• Ability to conduct meetings, evaluate issues, provide solutions, and drive aggressive timelines
• Effective oral and written communication and report presentation skills to senior level executives.
• Exceptional logic, quantitative and analytical skills
• Advanced proficiency with Access/Excel/Word/PowerPoint


Jan 5, 2017




Piscataway, NJ


A/B Testing
Mobile app
Sales funnel