Insticator is changing the way publishers increase engagement and advertising revenue. We’re looking for someone to join us and help bring order to the massive amount of data that we have on visitor engagement and customer behavior to help us better understand and grow our business.
In this role, you will execute a vision for our web, mobile web, and multiplatform content enablement and market research products -- driving visitor engagement and increased monetization.
Responsibilities include (but are not limited to):
* Be an advocate for our partners
* Manage key communication points over the lifecycle of a user driving retention and engagement
* Drive the success of our web, mobile, and app consumer-facing products
* Leverage market analysis, competitive understanding, and customer research to define the roadmap
* Interact with customers to get product feedback and identify additional market opportunities.
* Define product success metrics and analyze product performance
* Perform relevant competitive analysis
* Plan sprints, and prioritize the feature and bug backlogs
* Be data driven and iterative - comfortable being visionary and taking risks
* Involved in all pre-launch user acceptance, customer development and consumer research
* Previous experience leading email, push notifications, and/or overseeing multiplatform communication UX for large scale products
* Good understanding of email systems like Iterable, Sendgrid, MailChimp etc. (you’re not afraid to debug or dive deep into the email configurations/integrations)
* Demonstrated track record delivering fun and exciting B2B or consumer products
* Clear understanding of UX best practices and design principles
* Experience researching and analyzing user needs
* Passion to build products that positively impact millions of visitiors
* Strong strategic thinking, creativity, judgment, and negotiation skills
* Experience managing and mentoring direct reports
* Passionate about data and insights, extremely curious, with great attention to detail