Yodle, a leader in local online marketing, offers a full-service and cost-effective solution to small businesses. The deliverables are tangible and simple: small businesses receive quality calls and emails from local consumers who intend to purchase their services. To generate those leads for each of its 30,000+ customers, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a “first-page guarantee”, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s biggest growing competitive advantage comes from the scale of its customers’ performance data across multiple industries. Yodle is ranked #26
in the Forbes list of America’s most promising companies. It is a top contender in the $135B local marketing space. The company has consistently grown between 40-60% per year since its inception. It has long crossed the $100M revenue threshold and has more than 1,000 employees across five US offices. It is one of only three companies in the local space to drive consistent profits at scale. In 2013, Yodle expanded its offering beyond SMB customer Acquisition into SMB customer Retention. In so doing, Yodle has become one of the first companies to offer a comprehensive suite of marketing services to SMBs: a marketing department in-a-box. It will significantly expand revenue and market opportunities and it will transform our Acquisition marketing business into an end-to-end ROI-driven model. We are currently seeking a Sr. Product Manager. This candidate will produce the vision, determine the business requirements from the market analysis, customers and sale, service and marketing organizations and work with our agile software development teams to maximize the value delivered over time. The candidate will work very closely with senior leadership team and with the development and UX organization to define growth and integration plans.
We believe in the philosophy of product managers as CEOs of their respective products. Your primary responsibility will be for the overall success of our product line as well as setting and executing its strategy.
To form that strategy, your team will gather information from a variety of sources: customer research, market and sales data, our 10M records prospect database, internal customer’s website traffic patterns, user behavior, competitive market analysis, etc.
Our product managers are leaders. You’ll work with senior leadership to align the company around your product strategy, roadmap and milestones. You’ll oversee major cross-functional efforts that pull together team members from such departments as sales, service, finance, marketing, and more.
As the leader, you’ll integrate plans into and drive execution to a comprehensive release schedule.
You’ll prioritize and allocate resources against an array of simultaneously-running projects, from making build-buy-partner decisions (with appropriate analysis to match) along with bringing major new features all the way from conception to market and into ongoing maintenance.
We believe that collaboration is the key to great product development, which means you will work closely with our engineering and UX leadership to keep our fast-paced, iterative agile software development operation humming and producing lots of valuable, quality software.
This individual will be responsible for balancing the risk of overinvestment in documentation with their team’s responsibility for producing the key personas, workflows, scenarios, and stories necessary to effectively communicate business context and goals.
You’ll join a dynamic team of product managers and interact with them in developing product management best practices and coordinating efforts.
Five or more years experience in online and/or software product management roles
Proven success in defining, building, an