Yodle develops unique and sophisticated tools for the SMB market that “productize” marketing, sales and service concepts such as SEO, SEM, Web analytics, lead generation, lead/sales matching and optimization. Large network branded business such as franchisors and manufactures/dealers have the same localized marketing needs as SMBs. Yodle for Brand Networks (YBN) is a division of Yodle which leverages these core services and products to provide a marketing platform, which network brands use to optimize their local marketing. The platform currently supports over 150 enterprise customers which generates over 35% of Yodle’s revenue. The Product Manager drives the complete vision and execution of one or more of the defined products which comprises the YBN platform. A key part of this role is to produce the vision, determine the business requirements from the market analysis, customers and sale, service and marketing organizations and work with our agile software development teams to maximize the value delivered over time.
We believe in the philosophy of product managers as CEOs of their respective products. Your primary responsibility will be for the overall success of our product line as well as setting and executing its strategy.
To form that strategy, your team will gather information from a variety of sources: customer research, market and sales data, our 10M records prospect database, internal customer’s website traffic patterns, user behavior, competitive market analysis, etc.
Our product managers are leaders. You’ll work with senior leadership to align the company around your product strategy, roadmap and milestones. You’ll oversee major cross-functional efforts that pull together team members from such departments as sales, service, finance, marketing, and more.
As the leader, you’ll integrate plans into and drive execution to a comprehensive release schedule.
You’ll prioritize and allocate resources against an array of simultaneously-running projects, from making build-buy-partner decisions (with appropriate analysis to match) along with bringing major new features all the way from conception to market and into ongoing maintenance.
We believe that collaboration is the key to great product development, which means you will work closely with our engineering and UX leadership to keep our fast-paced, iterative agile software development operation humming and producing lots of valuable, quality software.
This individual will be responsible for balancing the risk of overinvestment in documentation with their team’s responsibility for producing the key personas, workflows, scenarios, and stories necessary to effectively communicate business context and goals.
You’ll join a dynamic team of product managers and interact with them in developing product management best practices and coordinating efforts.
You will directly solicit needs from C-level marketing executives representing our enterprise customers.
YBN product managers also work collaboratively with our Client Service and sales organizations to craft product solutions which meet our clients’ needs.
Three or more years experience in online and/or software product management roles
Proven success in defining, building, and releasing software-based offerings that drive customer or end-user ROI
Experience working with Agile software development processes
Strong business acumen
Strong project management skills
Experience in and comfort with collaborating with user experience teams
Experience in and comfort with formal customer research
Experienced expertise in assessing and interpreting market trends
Ability to effectively gather requirements, digging beyond requests to get to needs
Strong skills in data analysis and interpretation
Strong written, verbal and presentation skills
Strong consensus- and relationship-building skills, with experience marshaling resources across an organization
Ability to quickly grasp concepts and solve complex problems
An intellectual approach to problem solving that welcomes debate wi