Senior Product Manager, Coding Insights

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The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Product Manager/Coding, for Health Forum ( a for-profit subsidiary of the AHA) for our Chicago office.


This position will work as a senior member of the Health Forum Content & Product Management team, responsible for managing the complete product lifecycle of the Coding product line to ensure success in terms of both revenue and the timely release of products and capabilities. This role works closely with the AHA Central Office/Coding Clinic to source the coding advice content that drives the Coding product line. Role identifies market opportunities, develops business cases, defines requirements and works closely with counterparts and the development team to ensure successful product delivery. The role also collaborates with extended team members in product marketing, sales, editorial, and data services and other functional partners. The position is responsible for partnering with other organizations, representing the department with external parties and other parts of the AHA.

Essential Functions
1.Product Management: assume product ownership for all products in the Coding product line, which includes Coding Advice on ICD-09-CM, IDC-10-CM, ICD-10-PCS and HCPCS; ICD-10 Educational Handbooks; and UB-04 uniform billing codes. Manage the product lifecycle from strategic planning to tactical execution. Organize and implement product launch plans in collaboration with marketing. Work closely with customers to garner feedback and understand their evolving business needs. Manage product packaging, licensing and IP protection. Develop new product ideas and enhance existing products based on market knowledge and contact with customers/prospects/partners and industry contacts. Work closely with other parts of Health Forum to define, develop and disseminate product messages, value propositions, and position to optimize revenue and maximize market share. Lead the definition of product and technical requirements, using input from various sources including external sources such as market trends, industry innovations and regulations, competitive intelligence and customers, as well as internal source such as sales, marketing and customer support.

2.Strategic Development: sets the long-term strategy for the Coding product line including product delivery, business model, new market identification and other strategic areas of focus. Identify new opportunities to leverage AHA / Health Forum's unique Coding Advise content. Create business plans, road maps and requirements that support broader Health Forum product strategic objectives. Serve as the internal and external product evangelist, working with sales, partners and key customers to develop positioning and increase market success.

3.Technical Development: ensures a consistent data/advisory question submission, management and delivery platform for all products in Coding product line and ensure alignment with overall Health Forum platform strategy. Works closely with internal and external IT partners to develop and enhance products and platforms that meet user expectations.

4.Budgeting, Forecasting and Tracking Performance: manage budgeting and forecasting process for the portfolio of products. Create and/or define analytical tools that track product performance. Assess individual product performance and product portfolio performance throughout the year to determine market trends, customer use and adoption, and financial measures.

5.Management/Thought Leader: mentor more junior product managers, as appropriate, within the Content and Product Management team, as well as serve as an industry expert across the organization on Medical Coding. Speak at conferences and trade shows, and be involved in industry councils and ongoing professional education.


•Bachelor's degree in business, technology, o


Mar 12, 2014


American Hospital Association / Health Forum