Digital Program Director, NYC College Line

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The Digital Program Director for NYC College Line will direct and have accountability for all aspects of the operations and ongoing development and success of NYCCL. This is an exciting opportunity to lead an important piece of work for NYC counselors, students and parents, and in collaboration with primary city agencies and partner organizations that are working on college access and success.

Primary Responsibilities

Leadership & Management

• Set and guide vision, strategy, and goal attainment for the site and brand
• Plan, direct, coordinate and lead NYCCL activities to ensure that goals and objectives are accomplished within the prescribed time frame and funding parameters
• Directly supervise all NYC College Line staff and related vendors, while ensuring that partner organizations are on track to accomplishing goals
• Manage any leadership teams, committees, or boards connected to NYC College Line
• Develop and evaluate partnerships that will enable the long-term success, viability, and continued evolution of NYCCL among non-profits, government agencies, individuals, and the private sector
• Support fundraising efforts connected to NYC College Line and Graduate NYC!, including presentations to funders, grant proposals, grant reporting, goal tracking, evaluation, and other responsibilities as needed

Operations & Technical Support

• Monitor, evaluate and report on success of NYCCL initiatives through the use of Google Analytics, Survey monkey and user feedback
• Continually assess and address user feedback on the website and behavioral patterns identified through site analytics

Marketing & Communications

• Identify opportunities for generating awareness about NYCCL and growing user base
• Lead outreach efforts to connect NYCCL to the various college readiness and success events in the city throughout the year
• Elevate the profile and general awareness of NYCCL through presentations, partnerships, marketing activities and regular business operations

Qualifications & Core Competencies

• A commitment to supporting college readiness & success for all students and addressing achievement gaps
• Excellent interpersonal, organizational, and written and verbal communication skills
• Entrepreneurial skillset and mindset; track record of innovation and visionary leadership
• Demonstrated track record of achieving ambitious goals
• Strong ability to multi-task and produce deliverables within given deadlines
• Proven capacity to work with diverse constituencies to achieve a common agenda
• Ability to thrive in a small team environment as part of a much larger system
• Bachelor’s degree in a related field
• A minimum of five years of experience managing web-based products
• A minimum of two years direct supervisory experience
• A minimum of one year experience working with Google Analytics
• Strong data analysis as well as research and evaluation skills
• Experience managing complex projects

• Two or more years working for or managing relationships with the NYC Department of Education or the City University of New York
• Experience in the field of college access or youth development
• Experience managing web-based projects for youth

To Apply: Please submit a resume and thoughtful, targeted cover letter to the attention of Lisa Castillo Richmond, Director of Graduate NYC! Please also state how you learned of this job opportunity.


Apr 30, 2014


Graduate NYC!


Brooklyn, NY